Innovation Production
Digital Product

Mastercard Haptics
End-to-end producer of Mastercard’s haptic signature—an extension of its multisensory brand into touch.
Led partner sourcing, concept development, and full production over six months, translating brand DNA into a tactile experience. The result: a globally scalable vibration system that signals transaction success and reinforces trust in a screenless, sound-off world.
Learn More @ Mastercard Website
Year: 2025
Duration: 6 Months
Skillset: Research / Recruiting / Electronics / Audio Design / Production
Contributors: McCann Worldgroup / Mastercard Innovation / Haptics Lab / All Things Haptics / Thomas Muller


