Innovation Production

Digital Product

Mastercard Haptics

End-to-end producer of Mastercard’s haptic signature—an extension of its multisensory brand into touch.

Led partner sourcing, concept development, and full production over six months, translating brand DNA into a tactile experience. The result: a globally scalable vibration system that signals transaction success and reinforces trust in a screenless, sound-off world. 

Learn More @ Mastercard Website


Year: 2025

Duration: 6 Months

Skillset: Research / Recruiting / Electronics / Audio Design / Production

Contributors: McCann Worldgroup / Mastercard Innovation / Haptics Lab / All Things Haptics / Thomas Muller