Digital Production

web3

AI

MSI AI PC

*Awwwwwards site of the day

Produced a custom 3D web experience for MSI’s AI PC launch—developed with Active Theory as an interactive, game-like environment. Users navigated a dynamic world, answered prompts, and generated a personalized gaming identity, with rewards delivered through digital tokens and coupons. The result was a playful, incentive-driven experience that turned product discovery into participation.


Year: 2025

Duration: 2 Months

Skillset: Production / Managing Front End + Back End Dev + 3d Modelers via Gaming Engines / Experiential Execution

Contributors: Active Theory / MSI Computing