Digital Production

AI

Mucus Masher

As for AI standards…this was a very early AI activation for industry standards (2023).

Our idea was simple: build a microsite where the customer can choose what to smash Mr. Mucus with - a boat, train, hippo, skyscraper - you type it, you smash it. But sometimes, the simplest ideas can be the most technical to execute. My role was to take this idea from concept to reality, manage internal and external relationships, and stay abreast of the latest tech at a time when capabilities are changing exponentially.


Year: 2023

Duration: 6 Months

Skillset: Research / Partner Outreach / Experiential Production Management

Contributors: McCann Worldgroup / Mucinex / Active Theory / Nvidia / Getty Images